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Top 12 Most Marketable Athletes in the World
Athletes are regularly employed in advertising and marketing. But have you ever thought about who the most marketable athletes are?
Some athletes have higher marketability than others. Athletes’ marketability is determined by their name and fame.
Brands also believe that cooperating with well-known athletes will expand their customer base. Nowadays, every notable sports celebrity endorses a company.
Some athletes have their own brand because they are so marketable. They have their own apparel line, sporting equipment, and so forth.
More Face About The World’s Top 12 Most Marketable Athletes
| .N. | Name | Game |
| 12 | Sidney Crosby | Ice Hockey |
| 11 | Novak Djokovic | Tennis |
| 10 | Paulo Dybala | Soccer |
| 9 | Mohamed Salah | Soccer |
| 8 | Rohit Sharma | Cricket |
| 7 | Khabib Nurmagomedov | MMA |
| 6 | Neymar Jr | Soccer |
| 5 | Bianca Andreescu | Tennis |
| 4 | Virat Kohli | Cricket |
| 3 | LeBron James | Basketball |
| 2 | Cristiano Ronaldo | Soccer |
| 1 | Lionel Messi | Soccer |
12. Sidney Crosby
35 years of age
Endorsements include Reebok, Gatorade, and Tim Hortons.
Canadian nationality
Ice hockey is my profession.
Sidney Crosby leads our ranking of the top 12 most marketable athletes.
He plays professional ice hockey.
Sidney Crosby is a Canadian.
He is a member of the National Hockey League’s Pittsburgh Penguins.
He is currently one of the most well-known hockey players.
As a result, he receives numerous brand sponsorships.
As a result, he has a very large net worth. Aside from that, he has a sizable Instagram follower base.
11. Novak Djokovic
35 years of age
Asics, Peugeot, and Head are among the brands that have received endorsements.
Serbian nationality
Tennis is my profession.
Novak Djokovic is a well-known tennis player in the modern era.
He is a member of what is arguably tennis’ most renowned triumvirate.
He has over nine million Instagram followers. Aside from that, he is the current No. 1 tennis player.
Novak’s net worth exceeds $154 million.
His most recent prize was likewise awarded in 2021.
As a result, he has the most brand endorsements of any player.
10. Paulo Dybala
35 years of age
Skrill and Adidas are brand endorsers.
Argentine nationality
Soccer is my profession.
Paulo Dybala is one of soccer’s emerging talents. He now plays for Juventus.
He currently has over 44 million Instagram followers.
As a result, he is one of the most popular sports personalities on Instagram.
Because soccer is played all over the world, he is well-known on all continents.
However, he is best known in Europe.
Juventus is an Italian club. As a result, he is best known in Italy.
He began his career, though, in Argentina.
His fan base grew after he joined Serie A in 2015.
Dybala is also regarded as one of the most attractive soccer players.
He has been named to the Serie A Team of the Year many times for his outstanding performance.
Many people consider him to be the next-generation football superstar.
9. Salah Mohamed
30 years of age
Endorsements include OPPO, Adidas, and Vodafone Egypt.
Egyptian nationality
Soccer is my profession.
Mohamed Salah is another next-generation soccer sensation. Salah is Egyptian.
Salah debuted for Chelsea in the English Premier League.
He later played in the Italian League. He now plays for Liverpool.
Salah is widely regarded as one of the world’s top players right now.
Furthermore, many consider him to be the best forward in the English Premier League.
Chelsea, his first English team, signed him for 11 million pounds.
Mohamed has since played for a variety of clubs.
As a result, he has a substantial net worth.
His net worth is estimated to be more than $100 million at the moment.
Aside from that, he has approximately 46 million Instagram followers.
As a result, he obtains a lot of brand partnerships.
The English Premier League (EPL) is one of the most well-known soccer leagues in the world.
As a result, he is well-known all over the world.
8. Mr. Rohit Sharma
35 years of age
Endorsements include CEAT, Adidas, Jio, Vodafone, Bournvita, and Hublot.
Indian nationality
The cricketer is my profession.
The Indian T-20 captain is regarded as one of the greatest cricketers of all time.
The 107-meter-tall cricketer is an opener for the Indian squad.
Rohit is a cricketer who plays in all formats. In addition, he is the captain of the Mumbai Indians.
Mumbai Indians won the IPL five times while he was captain.
As a result, he is one of the IPL’s top captains.
Rohit now has 21.6 million Instagram followers.
Similarly, he has 14 million Facebook fans.
He also has a slew of brand deals and sponsorships.
Aside from that, the Mumbai Indians have 8.2 million Instagram followers.
As a result, he enjoys a broader audience.
In India, the general public has a deep affection for cricket stars.
As a result, he is one of the world’s most marketable athletes.
7. Khabib Nurmagomedov
34 years of age
SalamPay, Gorilla Energy, Reebok, and Toyota have all endorsed the brand.
Russian nationality
Mixed Martial Artist is a profession.
Mixed martial artists are becoming increasingly popular.
As a result, MMA fighters are currently among the most marketable athletes on the planet.
Khabib Nurmagomedov is a Russian fighter.
He rose to prominence after winning the Ultimate Fighting Championship.
Khabib has an unblemished record in the Lightweight division.
He appeared in 29 games.
But, perhaps most crucially, he never lost.
He currently has over 31 million Instagram followers.
He promotes mixed martial arts on social media.
Khabib is the most followed person in Russia as of 2022.
His social media presence and celebrity place him near the top of this list.
His name is well-known among MMA fans.
He can, however, reach a broader audience through his social media.
6. Neymar Junior
30 years of age
Endorsements include Puma, Epic Games, Red Bull, REPLAY Jeans, and GaGa Milano.
Brazilian nationality
Soccer is my profession.
The Brazilian soccer legend is often recognized as one of the most productive players in the world.
He is now playing for Paris Saint-German.
He began his career with Santos in Brazil.
Neymar rose to prominence after joining Barcelona.
He rose to prominence in Brazil following the Under 20 World Cup.
Later, he represented Brazil in the Olympics.
Neymar currently has over 166 million Instagram followers.
He is one of the most popular athletes.
Aside from that, Neymar’s net worth exceeds $100 million.
He moved from Barcelona to PSG in 2017.
Find out more about The 13 Most Popular Soccer Players in 2022.
The contract was worth 222 million pounds.
It’s one of the most expensive moves in history.
Likewise, he has a slew of brand deals and endorsements.
He has, for example, struck agreements with Pansonic, Volkswagen, Santander, Claro, and others.
5. Bianca Andreescu
22 years of age
Endorsements include Rolex, Head, Nike, Copper Branch, and BMW.
Canadian nationality
Tennis is my profession.
Bianca Andreescu, a Canadian tennis player, is one of the most well-known female tennis players.
She is now rated 46th in the world.
In 2019, she won her first Grand Slam. She also won the US Open in 2019.
Her net worth exceeds $7 million.
Additionally, she has over 700,000 Instagram followers.
She has brand relationships with a variety of companies. Bianca is also a member of the Rolex family.
She also has endorsement relationships with Head and Nike.
In addition, the Head creates her own sporting equipment.
Bianca was also named a BMW brand ambassador.
Similarly, she is the Copper branch’s ambassador.
Bianca is also considered one of the most attractive tennis players.
As a result, she has a sizable fan base.
All of this helps you become more marketable.
Brands desire a more approachable individual.
4. Virat Kohli
33 years of age
Endorsements include Myntra, MRF Tyres, WROGN, Audi, Philips India, Great Learning, and the Mobile Premier League.
Indian nationality
The cricketer is my profession.
The Indian ODI and Test Captain are one of the greatest players of all time.
Sachin Tendulkar even named him as his heir.
Virat Kohli has almost 100 million Instagram followers.
Aside from that, his net worth exceeds $100 million.
He also served as the captain of the Royal Challengers Banglore.
As a result, he has a large fan base all around the world.
Virat also frequently endorses brands.
He currently sponsors over 17 brands.
Myntra, Mobile Premier League, Himalaya, and MRF Tyres are among the brands.
He signed a contract with MRF Tyres in 2017.
According to reports, MRF paid more than $10 million for a seven-year contract.
His social media following and brand endorsements make him one of the world’s most marketable athletes.
3. LeBron James
37 years of age
AT&T, Beats, Blaze Pizza, GMC, PepsiCo, Walmart, and Rimowa are all brand endorsements.
American nationality
Basketball is my profession.
The basketball superstar is one of the world’s most marketable athletes.
He has almost 103 million Instagram followers.
He started his career in 2003. He has won four NBA championships since then.
Aside from that, he has four times been named Most Valuable Player.
In basketball, LeBron James is ranked first, ahead of Kobe Bryant and Michael Jordan.
His net worth is thought to be greater than $100 million.
He currently has brand relationships with many firms.
He is the first NBA player to earn more than $100 million in brand endorsements.
LeBron has endorsement deals with companies including AT&T, Beats Blaze Pizza, PepsiCo, and Walmart.
In 2021, he left Coke to become the ambassador for Pepsi.
2. Cristiano Ronaldo
37 years of age
Endorsements include LiveScore, Nike, Clear, Herbalife, CR7, Altice, MTG, and Unilever.
Portuguese nationality
Soccer is my profession.
Cristiano Ronaldo has the most social media followers of any athlete.
He has almost 371 million Instagram followers.
No other athlete has more than 300 million Instagram followers.
Similarly, his Facebook profile has 127 million likes.
Cristiano began his football career with Sporting CP in 2002 and was signed by Manchester United for the English Premier League in 2003.
His fan base grew after he joined the English Premier League.
In 2009, he moved from Manchester United to Real Madrid. He’s now back with United.
Ronaldo serves as an ambassador for brands such as Tag Heuer, Clear Haircare, and Nike.
Nike is alleged to pay him $20 million per year.
According to Forbes magazine, he earned more than $100 million from brand endorsements.
Aside from that, he runs his own business.
Ronaldo owns the CR& Underwear and Denim brand.
He has also made investments in hotels.
1. Lionel Messi
35 years of age
Endorsements include Adidas, Gatorade, Pepsi, Budweiser, Ooredoo, Jacob, and others.
Argentine nationality
Soccer is my profession.
Lionel Messi is currently the most marketable athlete.
Messi tops this list because of his social media following, endorsements, and recent popularity.
He recently received his seventh Ballon d’Or honor.
As a result, he has become the talk of the town.
Messi has over 285 million Instagram followers.
He trails Cristiano Ronaldo in terms of social media following.
Lionel Messi also gets a lot of money from brand endorsements.
Brands pay him more than $50 million.
Messi is a brand ambassador for Pepsi, Gillette, and Turkish Airlines, among others.
Aside from that, he has a long-term contract with Adidas.
Similarly, he was instrumental in WHO’s campaign to halt the spread of Covid-19.
His overall accomplishments and recent awards place him ahead of Ronaldo.
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Conclusion
Almost every brand desires a sportsperson as its ambassador.
It greatly simplifies marketing.
Do you concur with our list? Please tell us which athlete you believe is the most marketable.
