- This is a button that directs page visitors to perform a specific action, such as signing up for your newsletter or calling your store.
- If you’re not sure how to design call-to-action buttons, start with the fundamentals.
- It is critical to consider negative or white space when designing call-to-action buttons.
- Using text to create a sense of urgency is one of the best call-to-action tips.
- It is critical to test your CTA buttons because you never know what will work best.
A startling 70% of small businesses do not have a call-to-action (CTA) button on their website, resulting in a significant loss of leads. Knowing how to make a call-to-action button is critical for increasing sales and getting customers to complete the task at hand.
But, with so many tips available online, it’s difficult to know where to begin.
Maybe you’re in this situation right now and want to learn everything there is to know about call-to-action buttons.
Table of Contents
1. Position the Button Strategically
“Can you explain what a call to action button is?” You inquire.
This is a button that directs page visitors to perform a specific action, such as signing up for your newsletter or calling your store.
Marketing experts understand the significance of strategically placing the button.
Make sure it’s at the top of the web page so the user can find it.
And, for a streamlined design, avoid squeezing the CTA button on the far left or right; instead, keep the button in the center.
2. Consider the Design of the Button
If you’re not sure how to design call-to-action buttons, start with the fundamentals.
Green and orange buttons are generally the most eye-catching, regardless of the color of your website.
Experimenting with snazzy shapes, such as a rounded button shape or one with square edges, is another effective call-to-action button design.
Additionally, choose large, legible text to be the first element users see on your page.
However, experiment with different sizes because you don’t want it to overpower the rest of your content and appear loud.
3. Experiment with Negative Space
It is critical to consider negative or white space when designing call-to-action buttons.
Keep plenty of white space around the text to keep it from looking cluttered.
This will draw users’ attention to it and make it stand out on your website.
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4. Instill a Sense of Immediacy
Using text to create a sense of urgency is one of the best call-to-action tips.
You could, for example, encourage prospects to “Buy Now!” because it implies that time is of the essence.
Whatever your message is, make it confident and commanding because it will be more effective.
5. Test CTA Buttons on a regular basis
It is critical to test your CTA buttons because you never know what will work best.
Consider running an A/B test whenever you change the shape or text, as these can have a significant impact on the outcome.
Then, once you’ve discovered the winning combination, stick with it.
